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The Global Customer Experience: Imitation with a purpose utilizes the imitative act as a means to accomplish something more significant. And water with compost tea every couple of weeks. Apathy leads to fascism and slavery. Christian Pulisic's stock rising. Adam October 10, , 1:

Rob Staton

Aimee Semple McPherson

Introduction to Localization 2: Translatable Text, Tools and Testing. Daniel Goldschmidt , Google Speakers: Continuing the topics introduced in C1, the leaders will discuss how project components become readied for localization, the application of tools that localization specialists use and what to consider when designing and executing tests of localized products.

C2 Wednesday October 17 Tools, Processes and Hacks for Documentation Localization. Minette Norman , Autodesk Category: The session will cover not only the original implementation, but also how Autodesk has continued to enhance the system and methods of working to keep up with increasing pressures and scope of work.

Key concepts to be discussed: The session will cover our implementation of the Idiom WorldServer system and explain how both the authoring and localization teams had to change processes and methods of working.

The key takeaways from this session: A3 Wednesday October 17 2: New Approaches for an Integrated Outsourcing of Translation. Today, this outsourcing approach is being questioned as global organizations start to recognize that documentation and communication with their clients are actually a core competence as important as product and process know-how. So, should the answer be a u-turn towards insourcing? Or is there a silver bullet that allows for a blended concept of insourcing and outsourcing?

In this presentation you will learn how OBO Bettermann has regained complete control over their localization processes without letting go of the outsourcing concept. B3 Wednesday October 17 2: Introduction to Localization 3: Continuing the topics introduced in C1 and C2, the presenters will introduce additional concepts and then place a synthesis of all topics discussed into the context of creating and running efficient localization projects. C3 Wednesday October 17 2: Business Objects has adopted a continuous translation process which allows us to remain within three weeks of being fully translation complete for all products at any given time.

In this session, Kirsten Sutton will describe what led Business Objects to institute this process, how it works from end to end, the challenges the company faced making this radical change to its workflow as well as celebrate the successes that they have already been reaping from the new process.

A4 Wednesday October 17 3: The Global Customer Experience: From Acquisition to Retention. Jaap van der Meer Speaker: Renato Beninatto will discuss the Global Customer Experience Model as it applies to cross-border website interactions, drawing on Common Sense Advisory surveys of consumers and assessments of websites worldwide. Attendees will walk away with an understanding of what they need to do to attract, acquire and retain customers.

This plenary presentation draws on new research that will have just been completed before the conference. B4 Wednesday October 17 3: Dealing with bidirectional text can be both baffling and frustrating. Bidirectional bidi languages are unique, since they make use not only of totally different scripts, but also require a total adaptation of both the user interface and the overall design of the documentation.

This session will cover specific issues associated with the creation, translation and localization of bidirectional content Arabic, Farsi and Hebrew. We will discuss user interface and document design, along with the degree of bidi support offered by various applications and the pros and cons of various popular tools in dealing with such projects.

We will raise specific problems and provide tips in dealing with bidi projects, while addressing common technical issues in dealing with bidi content and its localization. C4 Wednesday October 17 3: Kirti Vashee , Language Weaver Category: Is our company a good candidate for statistical machine translation SMT software?

This is a common question — and one that does not have a straightforward answer. Because of the technology that drives SMT, some companies are better suited for this type of translation software than others.

There are barriers to success and several requirements to ensure a successful deployment. However, for the companies that are ready for SMT, the productivity improvements can be astounding. During this presentation, users will learn to assess whether their organization is ready to add SMT to existing processes.

More specifically, users will learn: A5 Wednesday October 17 5: The Temptation to "Just Say No": Global Operations, Lessons Learned. What's working well and what's not? Both clients and providers in this session will share some hard and valuable lessons learned. B5 Wednesday October 17 5: Building a Business Case for Centralization. Peter Coleman , Hewlett-Packard Category: This praxis session will share with peer groups the challenges of: C5 Wednesday October 17 5: Knowledge Management in the Localization Industry.

Knowledge management KM has been an issue for well over 10 years. However, only large corporations have KM strategies in place that focus on all the different questions involved in KM. However, the fact remains that most of these organizations try to solve their KM issues by implementing large scale software tools, forgetting about the humans involved and the interaction among humans within teams, departments, companies and even beyond the corporate boundaries.

Wolfgang Sturz will talk about his experience as knowledge manager, focusing on the people involved and providing his audience with strategies for a blended concept of human interaction and IT-driven workflow concepts. A6 Thursday October 18 This panel will tackle the challenges posed by new content modalities in use to communicate information using the internet. Over the past several years, blogs, wikis, YouTube, podcasts, screencasts, content aggregators, feeds and other media formats and techniques have begun to supplement and, in some cases, replace traditional content forms such as formal documentation, live-customer support channels and so on.

The panel will discuss ways that both suppliers and vendors can address the challenges raised by these new content types: A second critical focus for the panel will address how these new modalities affect and are critical to global, cross language communication. B6 Thursday October 18 Licia Corbolante , Microsoft Category: The significance of the localization industry ensures that localization processes and models are well documented, thus increasing the number of universities offering programs focused specifically on localization.

A widespread agreement exists on the core set of linguistic and technical skills expected from language service providers. Less attention, however, appears to have been given to other aspects of a product life cycle where extended linguistic competencies are also required.

Globalization and localizability reviews are one area outside the traditional localization process where linguistic input takes on a broader meaning. Microsoft uses these services to determine whether concepts developed locally are suitable for a global audience as well as for nonnative speakers of English, with no loss of meaning and without raising any cultural or linguistic issues. Specifically, globalization reviews aim at investigating whether product names, nonverbal messages or visual representations will work in local markets without the need for translation or adaptation, whereas localizability reviews verify that terms, feature names, catchphrases or user-interface solutions can be localized with straightforward translations or with an acceptable amount of rework.

Drawing on Microsoft examples, the session will explore various aspects of language services which are not usually associated with traditional localization processes and yet are part of the broader product life cycle and can play an important role in ensuring that the needs of the global community are adequately supported.

C6 Thursday October 18 Windows Help and How-to: Achieving Local Relevance for a Global Website. Tami Fosmark and Ulrike Irmler will walk attendees through the goals, the specifics of the site, and some of the implementation challenges. Attendees will leave with practical approaches that can be applied to any web project that aims to be locally relevant for multiple markets. The WHH site is currently available in 35 languages and 57 markets. The WHH site extends the richness of the operating system to market-specific experiences and fosters end-user community.

We know from web searches that users were already looking for answers on the web about Windows usage, and the WHH site is in place to meet the needs of Windows users — around the globe. Initial plans for the international sites were conceived in May Our team took ownership for not only localizing the content and posting it, but also defining the user experiences per market to ensure that they are relevant to the local markets.

The content, design and features were balanced with the need for scalability. Pilots with in-country site managers were launched in May in Germany and Japan. A7 Thursday October 18 The most innovative, dynamic times in industry are characterized by periods of vigorous competition among companies that embrace change and drive new ideas.

To raise the level of competition in the localization industry, maturing localization companies need to move into high gear. This panel will discuss how modern localization providers can energize industry competition to deliver higher quality service to customers and improve business for all players.

They will explore the role technology can play to accelerate the move to a higher level of competition. Ideas will be presented on how competition is developing within the industry and how aggressive but respectful competition can be good for all players.

B7 Thursday October 18 Frank Lin , Cardinal Health Category: The complexity of ensuring translation quality of a software product increases quickly as translation needs for the product grow.

In a large localization project, management of translation quality is paramount, especially in a compliance industry such as the medical field. This session will cover how translation quality can be improved in large software localization projects. Three elements are critical to successful and measurable translation quality improvements: In addition, the session will include the advantages and disadvantages of having a localization service provider own the whole localization and translation process.

Translation improvement through process, partnership and technology will help companies managing large localization projects achieve better overall product quality, customer confidence, and shorter product release cycle. C7 Thursday October 18 A Case Study A single source file results in multiple translated target files. This praxis session is about the practical application of a technical authoring, localization and publishing workflow that was jointly developed between Tektronix, Inc.

This process uses customized deployment of industry standard tools such as Arbortext Epic Editor. The whole operation is future-proof, scalable and deployable across geographic locations, thanks to its framework based on open standards.

A8 Thursday October 18 2: Gregg Okunami , Hewlett-Packard Category: This session will outline our experience localizing an HP digital imaging consumer website and working with a team new to localization.

I'll explain what we did in preparation, what unexpected events happened, and what we learned and continue to learn. B8 Thursday October 18 2: Out of the Ordinary. Localization activities seem to be dominated by the interests of large multinational digital publishers aiming to increase their revenues.

They want to sell products and services they already developed into as many additional markets as possible by localizing them to the requirements of these markets — as cheaply as possible. The American diet is notorious for having way too much salt, or sodium, in it and rightfully so. The human body only needs about milligrams of sodium, or about 0. Yet, the average American consumes a whopping 3, milligrams daily while the American Heart Association recommends consuming no more than 1, milligrams of sodium daily to keep your body healthy.

This excess of sodium in our diets is affecting us more than you may realize. August is National Breastfeeding Month and what a perfect time to discuss healthy foods for breastfeeding moms. Happy National Watermelon Day! Yes, there's a whole day dedicated to celebrate this delicious fruit that packs a big nutritional punch! And, there are SO many ways to enjoy the amazingly nutritious fruit too. We rented a house very near my work several years ago. We tried to buy a house in that neighborhood.

Part of it was price. Part of it was anticipated repairs. Part of it was the increased cost of real estate taxes and property insurance. But the real deal breaker for us was education. We had 4 kids at home at that time. Even the real estate agents who were trying to sell us homes in that area acknowledged that the nearby public schools were below par and in some opinions unsafe.

My wife who is herself a public school teacher pored over the statistics and we really could not come to any conclusion other than to move to a suburban area with far superior schools. An easy bike commute can cover over 8 miles each way. Am I suggesting that we carefully choose our jobs, schools, and even our city of residence, just to avoid car commuting? Weston October 6, , Well considering that the area in question was a quarter mile from the Atlantic, about half of the 8 mile radius you describe would leave us mighty soggy.

We tried to find a different city. Because of licensing restrictions both my wife and I had to remain in the state unless we wanted to go through substantial effort and expense to be relicensed elsewhere.

The few job offers we got elsewhere in the state were at substantially reduced salaries. Funny thing is that 9 years later my eldest daughter bought a small house in the same general area we had rented in. She has a five minute commute but she and her husband are going broke from house repairs, house payments, property taxes, property insurance and private school tuition to make sure that their kids get a good education.

We all make sacrifices to one extent or the other. I hate my commute but I would much rather put up with the 25 minute commute in order to avoid the crushing debt load that would have occurred if I wanted to live in a safe area in my city, with decent schools and a reasonable bike ride to my office where I would also have to join a health club in order to shower and change into my suit after biking to work. MMM October 6, , On the positive side, since your job is fancy enough to involve suits and licenses, it is probably high-paying enough to allow you to retire decades before most people, bringing your average commute back down as you age.

Riding a bike is not an insane physical trial where you come out dripping with sweat and smelling like a hog. Rich Schmidt October 6, , Well, you know one now! I just checked the weather history for that day — the high was 84 degrees F!

Showering at work is good for reducing your own hot water bills, but not necessary for most people who bike to work. Joe Average November 17, , Gave this a shot a while back and I was unfit to be at work after my bike ride. Its hot, hilly and humid here TN in the summer. One alternative that I explored but did not spent any money on yet was a powered bicycle that has the effect of flattening the hills out.

Still have to pedal. Our solution is a 7. My wife and I carpool every day. Took a long time to find employment so near each other.

Our big city friends are a little confused by our attachment to this small town but it works for us. The only challenege and an easy one is entertaing ourselves on the weekends.

This has been improving for a long time with free park concerts local bands , local plays, hiking, walking, cookouts, etc. Look for small cities and large towns. Not a place where six figure incomes are common though. Probably true for most, and I certainly wish it was true for me.

No matter how fit I may be at that particular period all it takes is the slightest exertion and I start sweating like a pig. Think it is a genetic thing. I recall my father being the same way, and one of my daughters also sweats profusely with minimal exertion.

Uncephalized June 11, , I sweat like a horse during even moderate exercise, and even when it is cold outside. I blame it on being brought up in Arizona where you NEED overactive sweat glands to avoid heat stroke. Josh September 16, , 6: Just for the record: In my area, a good number of the higher-paying tech jobs require, at minimum, a long-sleeve shirt and tie.

A smaller, but still significant, number require a suit. Rick September 16, , 9: I bike commute 3 miles each way to my suit-and-tie job.

I sweat a ton, due to a combination of a humid climate, active sweat glands, and enjoying a fast ride. I usually shower when I get home at night. My solution for arriving at work sweaty? Wear biking clothes, clean up with baby wipes, then change into work clothes. Pohlman October 6, , 7: I agree with most of your topics, but I have to disagree with you on this post, at least for my situation. I would hate living in a major city too much traffic, no yard, no garage, etc. I drive 60 miles per day 30 miles each way.

For the record, I drive a 14 year old manual transmission Honda Civic with K miles on it, and I average 37 mpg. MMM October 6, , 8: Because his coworkers did not start with this premise, they quickly brushed off his idea of living close to work, and set themselves up with ridiculous commutes. This mindset has made them poor, while he and Mr. Money Mustache became millionaires. Joe Average February 13, , Aaron September 15, , 7: I live in NYC and get pretty mustachian about entertainment expenses.

The public libraries are top notch and beautify. Kevin October 6, , 8: But my job provides me with an iPhone hotspot, so I can get online and work from the train. Working on the train is pretty useful — you can get that whole morning email catch-up session done undisturbed!

A seasoned worker will even be able to count this as part of their 8-hour workday I get on the train at 8, which means my workday ends at 4, which means I leave the office at 3: DJ October 11, , 7: I LOVE taking the train into town every day. I can listen to music and watch the world go by, daydreaming, or I can read a book or do my readings for school although sometimes that makes be a bit dizzy.

I would much rather commute on the train and relax then stress out on the freeway. Especially in the winter. Plus, our commuter trains are fairly clean and have some decent bathrooms just in case.

I have no real intention of getting my license, despite everyone bugging me to do so. And trust me, there is no sane reason to be driving in downtown Toronto. Kira August 11, , 5: Anyone working for a large company should at least find out what kind of incentives the company offers. In my current scenario, public transportation would take longer and I would incur more childcare costs that would negate the transportation savings not to mention cutting into family bonding time. Jenny September 7, , 5: Stashette October 6, , 8: Even though some people would consider this reasonable, it has really gotten old.

I agree that something needs to change, because I hate throwing money away on gas and car expenses. The point of this article was to shake at least a few people out of their complacency. Stashette October 6, , 1: You talked about paying more for a house closer to your work, but it seems the opposite would be true as well—settling for a lower salary for a job closer to your house. The Mister already has a job close to home.

I have no car, and live riiight at the end of the subway lines. My rent is a month big city of boston after all for about sq feet of space. So biking might be better, but I live in the northeast, so winter will quickly crush that attempt.

There are some very bad areas south of work, so I need to be careful where I look. I would love to save the 2 hours a day of my life to dedicate to my family, but at this point, doubling rent costs to save 10 hours a week 40 a month is tough to swallow, and will push my retirement off many many years.

Boston has a strong bike community, which usually means there are good roads and paths hidden in amongst the bad. And Boston has balmy summery winters compared to where I grew up and rode year-round. Even if you rule out the snowy and rainy days, you can still do well over half of your commuting by bike.

But it depends on how much you are getting paid, and how much you would love to have time with your family. Continuing to shop around for apartments, as well as jobs and even home cities in the long run, seems like a good plan. Well here is the google maps version, says Note that Google Bike directions will often disregard perfectly bikeable roads and give you an unnecessarily long route. And adjust as needed. There are nearly infinite possibilities by bike with a commute like that.

You could start with 1 day a week, or even going 1 way and carrying the bike onto the subway for the ride home if that is allowed. If you are not already in good shape, then the extra fitness you gain from even cracking into this bike ride will change your entire life for the better. Seriously — bike riding is like the fountain of youth. So at least there is a shower for me to use when I get to work if I need it. First things first, I gotta give my bike a once over.

Ryan April 22, , 9: My very very straight 5 mi. But there are probably affordable places to rent closer to your office which are bikeable, if you keep looking. Pohlman October 6, , For me, the mile range gets a little far. Mike October 6, , Fig Newton January 20, , 8: As far as winter riding goes, there are no bad riding days, just bad equipment. My clothing stops the wind with some insulation layers for warmth.

The local news even did a story about me when I did a season of commuting on my penny farthing for fun, charity, and cost savings http: Money Mustache January 21, , 8: Paul November 25, , Hey guys… I live 25 kms from my office. I am 55 and live in Ottawa. My employer has a bike room, lockers and showers. Bullseye January 21, , 9: Seen a few other guys out there in the morning who are obviously commuters, maybe you are one of them! Fig Newton January 21, , 9: I start at 7-ish in the morning and start home at 3pm.

Bullseye January 22, , Actually, your route overlaps mine from Burloak and Sutton, and times are the same-ish, I work , usually. Was that you I saw this morning on Burloak at 7: I ride 4 different bikes depending on certain things, but always wearing a white helmet and a beige windbreaker.

I bike year round in MPLS to work 8 miles round trip. Best part of my day…I love the snow days. Inspiring stories on this blog. Marcia Frugal Healthy Simple October 6, , 9: It used to be longer, but I got a job 2 miles closer to home.

In the old days, I would bike days a week. Thomas October 8, , 3: My ride to work just about each day during teaching semesters, and that is Also, and sometimes more importantly, I had to leave hours early, just to take into consideration that the mornings queues might be especially bad or that an accident made the whole traffic stop for an hour or two.

Now, I still leave early, about 30min. I push myself a bit but try to avoid making it unpleasant. Anyway, go for it! MMM October 8, , 7: Wow, Excellent story Thomas! I would have thought Doing that much cycling would be Awesome for you health.

JB May 10, , 9: So out of curiosity, I have rode my bike to work several times. I have to go to my gym first to take a shower, then walk a mile to my office since I lock my bike at the gym. I am going to experiment with the body wipes and just wipe down once I go directly to the office and see if anyone notices or cares. Roger February 19, , 3: Marianna October 10, , 5: Ingrid October 13, , 5: Hi and you may have already tried your first ride to work by now.

If not, I would suggest trying it on a Sunday or Saturday when there is significantly less traffic and it doesn;t matter how long it takes or how sweaty you are when you get there. We often ride around Sydney on Sunday mornings when we are able to go most of the roads without fear of traffic.

Nat Pearre June 4, , 1: As a fellow Maldiner Maldite? It looks like you could bike to Malden station in just a couple of minutes, fold up your bike, sit through the 24 minute ride, jump off at Ruggles and bike the remaining mile or so in another few minutes.

Craig From Az November 19, , 1: You get used to the mileage very quickly. I started bicycle commuting in already an experienced road cyclist at the time — certainly made it easier with a 14 mile each way commute. My employer moved me all over the east side of the Phoenix metro area, and my commute ranged from 14 to 21 miles each way. Note that the 21 miles only took me about 15 minutes longer on a bike than by car, for which I received 1.

People at work thought I was insane for commuting during the summer hottest day I rode — degrees. Heath November 20, , 1: The standard advice appears to be: Do people actually stop, take off layers and then stow them in the middle of a commute?

Seems like a pain. Liz June 4, , 9: I Absolutely love this post because I have been gearing up to tackle my morning commute to work. I, like jforest, live a little over 7 miles from work. Luckily for me, it is nothing but bike routes the entire ride. The only problem I see are the dramatic changes in elevation along the route.

I should just pack the stuff needed to freshen up and just do it! Marieta May 3, , 4: Bike, got to the bathroom to wipe yourself down, re-deodorize, and go to work! Miami Al November 13, , 3: I liked City living for a bit. Moved to Miami Suburbs. Did that for 10 years and enjoying it.

Not sure where the future will take me. I do miss being able to just walk around to stuff. Kids have lots of activities everywhere. We're pretty happy with our life, but reading your site got us to whack our expenses dramatically, and focused on FI instead of just getting through the month has been a big life change. Joe Average February 13, , 8: I did the city living thing and the military version of the same barracks for several years but found that I was spending alot of money to get away from the congested city to more rural settings — fishing, camping, hiking, etc.

I guess it just depends on what your personal method for unwinding is. We visit a trendy part of the next city down the highway that has alot of amenities and yes it would be nice to walk down the neighborhood street and take a left — and have dozens of places to eat and drink and buy books. Was like this when I lived in Italy. Fortunately I eventually moved to the fringes of the city there and had a yard, driveway, etc. Some folks relax mingling with others in bars and cafes. I like that but what really makes me the happiest is knocking around my shop, my yard or my house.

The side effects of being an introvert. Also there are the problems with kids and dogs — both of which we have. Great neighborhood schools, easy to run around town to soccer, Scouts, and school events. Nice affordable homes too. David March 16, , 8: Val October 6, , 9: MMM… what if you have kids you need to take to daycare near work?

Kids change things a bit for me too. I am much more selective about the roads I tow my son along with the bike trailer — it has to be either the dead-quiet streets of my immediate neighborhood, or the off-street bike paths that cover the rest of town. On the positive side, however, a 7-mile commute with no extra daycare driving is far below the average.. Rachel April 25, , I figured out a creative way to cut back on the commute with biking and drop my son off at his bus stop.

He gets on the bus at 6: The bus stop is downtown, a few blocks from my office. Our house is 2 miles away. So, how to get my son to the bus stop, and still be able to bike to work? The solution was pretty simple once I thought it through — in the morning, I drive my son to the bus stop, with my bike attached to the back of the car 2 miles. I then park my car at my office and bike home. Get ready for work, etc. So I cut a commuting routine that would have been 8 miles of ridiculous back-and-forth driving to 4 miles driving, 4 miles biking.

Chris November 3, , 5: No reason to leave the kids carrier at the day care. Phil October 11, , 3: Val, I took my kids to daycare in a bicycle trailer for years. On the safety side, I did a spot of research before I bought the trailer a Chariot Cougar and the only tests I could find were done by a German road safety lab who determined that kids were actually safer in a trailer than on the back of a bike or tag-a-long.

Dancedancekj October 6, , What if you have two work locations that you spend an equal number of days at? I had the same dilemma when I started my new job last month. Since I had to move for the job anyway, I ultimately decided to live 3 km away from the first work site, then car commute via back roads to the other. Soon I will look into finding a safe route to cyclocommute the 20 km to my second work site. Chris October 6, , Honestly, I used to think that people who ride bikes are geeks. I currently commute 23 miles each way and have a gas guzzler that gets 16 mpg.

MMM October 6, , 2: You should definitely get a real car.. Think 35 as a bare minimum. My car has 5 comfortable seats and gets 42MPG on average. My construction van carries a table saw, miter saw, large compressor, and about other smaller tools plus lumber. Sometimes just adding a cheap MPG scooter or a motorbike is a money-saver. Chris October 6, , 2: I wish I flew around in a LazyBoy recliner in a comfy climate controlled cockpit.

My last flying gig had me in me in a full pressure suit much like Astronauts wear , in a metal ejection seat no recline btw and terrible climate control, considering the outside temp was routinely C at 70,ft.

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